Google Begins Trial of Blocking Data Tracking Cookies in Chrome: More Secure Personal Data Google Illustrations (Pexels/PhotoMIX Company) - The world's technology giant, Google, has reportedly started testing changes by tracking users online. A new feature in the Chrome browser is to disable third-party cookies which are small files stored on the user's device to collect analytical data, personalize online advertising, and monitor browsing. Initially it will be available to 1 percent of users globally or around 30 million people. Google described the change as a test with plans to fully roll out cookies earlier this year. But some advertisers say they will suffer the consequences. Google Chrome is the most popular internet browser in the world. Competitors like Apple's Safari and Mozilla Firefox that generate much less internet traffic have included options to block third-party cookies. In this trial, Google will select users at random and then ask them if
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