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How to Lower CTR on Google Adsense However, if you still want to lower your CTR for some reason, here are some possible ways to achieve it: Change ad placement: Experiment with different ad placements on your website. Place the ads in less visible areas or areas where visitors are less likely to click. Change ad format: Try using ad formats that are less visually appealing or less likely to attract clicks. For example, use text-based ads instead of image-based ads. Change ad colors: Adjust the colors of your ads to make them blend in with your website's design and make them less noticeable. Use negative keywords: Use negative keywords to exclude irrelevant keywords from your ad campaigns. This will ensure that your ads are displayed to the right audience, reducing the chances of clicks from irrelevant visitors. Target less relevant keywords: If you're using keyword targeting, try targeting less relevant keywords to attract visitors who a