Google's new action makes the internet not like it used to be, how come?
- The Chrome browser service will present major changes at the end of next year. Its owner, Google, will remove the third-party cookies feature from its platform.
Google stated the aim of the decision was to maintain privacy security. User experience will change, and so will the digital advertising industry.
This change makes a big difference to internet activity. Because cookies are used to record user activity and the collected data will be given to advertisers to determine their targets.
By obtaining user data, advertisers and business people can gain their own benefits. They can target certain content specifically and accurately at their audience.
The loss of Cookies will clearly be detrimental to advertisers. Because, there is no longer a smooth path like before to get user data, it seems like they cannot see audience activity in cyberspace.
This policy also makes it difficult for publishers to share free content without being asked to internet users. This Chrome action has previously been carried out by many other browsers. Chrome was the last to delete third-party cookies on its service.
Meanwhile, Apple's Safari and Mozilla's Firefox established similar rules years ago. Both browser giants block third-party cookie services by default.