Mark Zuckerberg Status Founder and CEO at Meta
Mark Zuckerberg
We're open sourcing another AI tool: Image Joint Embedding Predictive Architecture, a new way for machine learning to predict high-level concepts rather than focus on pixel-level details. This approach more closely reflects how people understand the world. To build AI assistants, we need models that perceive the world and make predictions. This research is another step in that direction.
13 Juni pukul 06.00 · Publik
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Mark Zuckerberg
Today we're announcing WhatsApp Channels -- a private way to follow people and organizations that matter to you, right within WhatsApp. We are starting in Singapore and Colombia, but will roll out to everyone later this year.
8 Juni pukul 00.01 · Publik
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Mark Zuckerberg
Some moments building and playing with Quest 3 over the last year. It's a real breakthrough in bringing mixed reality to everyone.
1 Juni pukul 08.04 · Publik
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Mark Zuckerberg
Introducing Meta Quest 3. The first mainstream headset with high-res color mixed reality. 40% thinner and more comfortable. Better displays and resolution. Next gen Qualcomm chipset with 2x the graphics performance. Our most powerful headset yet. Coming this fall.
Starting at $499, Quest 3 will be...
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1 Juni pukul 07.06 · Publik
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Mark Zuckerberg
I try to do the Murph challenge with the girls every Memorial Day as a tradition to honor those who defended us. One of Lt Murphy's favorite workouts was running a mile, then doing 100 pull ups, 200 push ups, 300 squats, and then running another mile -- all while wearing a 20lb weighted pack. This...
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29 Mei pukul 12.05 · Facebook for Android · Publik
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Mark Zuckerberg
We're open sourcing another new AI model today that we call Massively Multilingual Speech. It can identify more than 4,000 spoken languages and will make it easier for people to connect and access information in their language.
22 Mei pukul 08.52 · Publik
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Mark Zuckerberg
You can now edit your WhatsApp messages up to 15 mins after they're sent! 😅
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22 Mei pukul 06.52 · Publik
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Mark Zuckerberg
Sharing an update on some of Meta's next generation infra to power new AI experiences...
First, a new data center design optimized for AI -- equipped to support liquid cooling hardware to handle training and inference at large scale, and a network designed to support large scale superclusters.
Second, an update on our Research SuperCluster -- with 16,000 GPUs and high speed interconnect, RSC is one of the fastest supercomputers in the world. We use it to train our large language models, as well as the world's first AI translation system for oral languages. Building this cluster ourselves lets us tune it to train our next generation foundation models.
Third, MTIA (Meta Training and Inference Accelerator) is our first-generation custom silicon chip that we designed to power our AI recommendation systems to help figure out the best content to show you even faster.
Finally, CodeCompose is our generative AI coding assistant that we built to help our engineers as they write code. Our longer term goal is to build more AI tools to support our teams across the whole software development process, and hopefully to open source more of these tools as well.
18 Mei pukul 21.58 · Publik
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Mark Zuckerberg
We partnered with BMW Group to create virtual and mixed reality experiences for passengers that accurately anchor objects, even in fast moving cars!
17 Mei pukul 05.45 · Publik
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Mark Zuckerberg
New locked chats in WhatsApp make your conversations more private. They're hidden in a password protected folder and notifications won't show sender or message content.
15 Mei pukul 09.04 · Publik
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Mark Zuckerberg
Announced at Google I/O that we're shipping the first WhatsApp smartwatch app on Wear OS later this year. You'll be able to start new conversations, reply to messages, and take calls on your wrist.
10 Mei pukul 13.23 · Publik
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Mark Zuckerberg
Today we're open sourcing ImageBind, a new AI model that combines different senses just like people do. It understands images, video, audio, depth, thermal, and spatial movement. Check out the video for some examples of what it can do now, and I'm looking forward to seeing what you all build with it.
9 Mei pukul 08.24 · Publik
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Mark Zuckerberg
Competed in my first jiu jitsu tournament and won some medals 🥇🥈 for the Guerrilla Jiu Jitsu team. Thanks to Dave Camarillo, Khai Wu, and James Terry for training me!
6 Mei pukul 20.30 · Facebook for Android · Publik
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Mark Zuckerberg
We're making it easier to discover Reels on Facebook by adding them to the top of the Watch tab and introducing new controls so you can give us feedback on content you want to see more or less of.
2 Mei pukul 07.56 · Publik
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Mark Zuckerberg
Good 5k with friends. Whole crew hit our sub-20 min goal, but that before and after photo shows we had to push!
30 April pukul 12.02 · Facebook for Android · Publik
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Mark Zuckerberg
I love building things and recently started designing and 3D printing dresses with the girls. A few projects from the last month... (and yes I had to learn to sew)
29 April pukul 16.12 · Facebook for Android · Publik
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Mark Zuckerberg
I just shared Meta's quarterly results. There are now more than 3 billion people using at least one of our apps every day! I'm excited to bring new AI experiences to all of you soon, as well as launching the next generation Quest headset later this year. Here's the transcript of what I said on our earnings call: This was a good quarter and we're seeing growing momentum in our products and business. Our community reached the milestone that now more than 3 billion people use at least one of our apps each day. Facebook also reached the milestone of 200 million daily actives in the US and Canada after last quarter reaching 2 billion daily actives worldwide.
Now, in a moment I'll talk more about the results in our business and the opportunities that I'm excited about, but first I want to share an update on our efficiency work. The goals of our efficiency work are to make us a stronger technology company that builds better products faster, and to improve our financial performance to give us the space in a difficult environment to execute our ambitious long term vision. When we started this work last year, our business wasn't performing as well as I wanted. But now we're increasingly doing this work from a position of strength. Even as our financial position improves, I continue to believe that slowing hiring, flattening our management structure, increasing the percent of our company that is technical, and more rigorously prioritizing projects will improve the speed and quality of our work. I also believe that a stronger financial position will enable us to weather a volatile environment while remaining focused on our longer term priorities.
So far we've gone through two of the three waves of restructuring and layoffs that we had planned for this year -- in our recruiting and technical groups. In May we're going to carry out our third wave across our business groups. This has been a difficult process. But after this is done, I think we're going to have a much more stable environment for our employees. For the rest of the year, I expect us to focus on improving our distributed work model, delivering AI tools to improve productivity, and removing unnecessary processes across the company.
Moving on to our products and business, we're seeing strong engagement growth across our apps and good progress on monetization efficiency, which combine to drive good business results. Reels continues to grow quickly on both Facebook and Instagram. Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months. Reels are also increasing overall app engagement and we believe that we're gaining share in short-form video too.
A key theme I want to discuss today is AI. I've emphasized for a number of these calls now that there are two major technological waves driving our roadmap -- a huge AI wave today and a building metaverse wave for the future. Our AI work comes in two main areas: first, the massive recommendations and ranking infrastructure that powers all of our products -- from feeds to Reels to our ads system to our integrity systems and that we’ve been working on for many, many, years -- and, second, the new generative foundation models that are enabling entirely new classes of products and experiences.
Our investment in recommendations and ranking systems has driven a lot of the results that we're seeing today across our discovery engine, Reels, and ads. Along with surfacing content from friends and family, now more than 20% of content in your Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that you don't follow. Across all of Instagram, that's about 40% of the content that you see. Since we launched Reels, AI recommendations have driven a more than 24% increase in time spent on Instagram.
Our AI work is also improving monetization. Reels monetization efficiency is up over 30% on Instagram and over 40% on Facebook quarter over quarter. Daily revenue from Advantage+ Shopping Campaigns is up 7x in the last six months.
Our work to build out business messaging as the next pillar of our business is making progress too. I shared last quarter that click-to-message ads reached a $10 billion revenue run-rate. Since then, the number of businesses using our other business messaging service -- paid messaging on WhatsApp -- has grown by 40% quarter-over-quarter.
Our success here depends on delivering results for other businesses, and at our scale that can have macroeconomic effects. We recently did a study with economists at UC Berkeley to understand the impact our services make, and they concluded that every dollar spent on our ads drives on average $3.31 in revenues for our advertisers in the US. So that means over $400 billion in economic activity annually is linked to supply chains relying on our platforms, supporting more than 3 million jobs.
Beyond recommendations, the other major focus of our AI work is foundation models to enable a lot of new use cases including generative AI.
It’s been a pretty amazing year of progress on this front, and the work happening now is going to impact every single one of our apps and services. I'm incredibly excited to ship more of the things that we're building over the coming months.
I want to share a little about our approach and what you can expect to see from us. The specifics are going to come into focus as we ship more of these things, so these are just themes for now. First, for our products, we're always focused on connection and expression, and I expect that our AI work will reflect that. I think there's an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful. We're exploring chat experiences in WhatsApp and Messenger, visual creation tools for posts in Facebook and Instagram and ads, and over time video and multi-modal experiences as well. I expect that these tools will be valuable for everyone from regular people to creators to businesses. For example, I expect that a lot of interest in AI agents for business messaging and customer support will come once we nail that experience. Over time, this will extend to our work on the metaverse too, where people will much more easily be able to create avatars, objects, worlds, and code to tie all of them together. Next, let's talk about the technology platform to enable this. Right now most of the companies that are training large language models have business models that lead them to a closed approach to development. I think there's an important opportunity to help create an open ecosystem. If we can help be a part of this, then much of the industry will standardize on using these open tools and help improve them further. So this will make it easier for other companies to integrate with our products and platforms as we enable more integrations, and that will help our products stay at the leading edge as well. Our approach to AI and our infrastructure has always been fairly open. We open source many of our state of the art models so people can experiment and build with them. This quarter we released our LLaMa LLM to researchers. It has 65 billion parameters but outperforms larger models and has proven quite popular. We've also open-sourced three other groundbreaking visual models along with their training data and model weights -- Segment Anything, DinoV2, and our Animated Drawings tool -- and we've gotten some positive feedback on all of those as well. Finally, let's talk about AI infrastructure and capex. This has been a major investment for us. A couple of years ago, I asked our infra teams to put together ambitious plans to build out enough capacity to support not only our existing products but also enough buffer capacity for major new products as well. This has been the main driver of our increased capex spending over the past couple of years. Now, at this point, we’re no longer behind in building out our AI infrastructure, and to the contrary we now have the capacity to do leading work in this space at scale. As these new models and use cases continue scaling, we're going to need to continue investing in infrastructure, although we'll have a better idea of the trajectory of that investment later in the year once we can gauge usage of some of the new products that we’ll launch.
Beyond AI, the other major technology wave we're focused on is the metaverse. A narrative has developed that we're somehow moving away from focusing on the metaverse vision, so I just want to say upfront that's not accurate. We've been focusing on both AI and the metaverse for years now, and we will continue to focus on both.
The two areas are also related. A breakthrough in computer vision was what enabled us to ship the first standalone VR device. Mixed reality is built on a stack of AI technologies for understanding the physical world and blending it with digital objects. Being able to procedurally generate worlds will be important for delivering compelling experiences at scale. And our vision for AR glasses involves an AI-centric operating system that we think will be the basis for the next generation of computing. Metaverse technologies will also help to deliver AI as well. For example, embodying AI agents will take advantage of the deep investment we've made in avatars over the last several years.
Building the metaverse is a long term project, but the rationale for it remains the same and we remain committed to it.
In the near term, we've reached a few milestones that I think are worth calling out. More than a billion Meta avatars have now been created. Since last year, the number of titles in the Quest store with at least $25 million in revenue has doubled. More than half of Quest daily actives now spend more than an hour using their device.
The next milestone is that we're gearing up to launch our next generation consumer virtual and mixed reality device later this year. We launched Quest 2 almost three years ago at this point. It was a very big step forward for VR, and I'm really excited to show the world all the improvements and new technology we've developed since then at a price point that will be accessible for lots of people. Alright, so that's what I wanted to cover today. We're seeing good momentum in our products and business. We have incredibly exciting opportunities ahead in our Family of Apps, AI and the metaverse. I'm confident that our efficiency work will improve our ability to execute on all of this. As always, I'm grateful for our teams for all of your work. I know this has been a challenging period, but I'm proud of the work that you're doing. And I'm also grateful for all of you for being on this journey with us.
27 April pukul 04.16 · Publik
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Mark Zuckerberg
My training buddy 🦁
25 April pukul 07.44 · Facebook for Android · Publik
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Mark Zuckerberg
Starting today, you can log into the same WhatsApp account on up to four phones.📲
25 April pukul 06.53 · Publik
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Mark Zuckerberg
New updates for WhatsApp: anyone in a disappearing message thread can long press on a message to keep it. The sender will be notified if it was saved and can decide if it stays or remains a disappearing message.
20 April pukul 23.59 · Publik
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Mark Zuckerberg
Continuing our work to open source more AI tools, today we're open sourcing DINOv2. It's a state-of-the-art AI model that trains itself on vision tasks like estimating depth, segmenting objects, and comparing image similarity. For example, we used it to map forest canopy height across different...
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17 April pukul 08.59 · Publik
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Mark Zuckerberg
Priscilla and I helped create the Breakthrough Prize to celebrate scientific discoveries. Robert Downey Jr and I presented the award this evening to Shankar Balasubramanian, David Klenerman, and Pascal Mayer for their work developing next-generation DNA sequencing, which has changed the way we do everything from prenatal tests to cancer diagnoses and saved many lives around the world. Congrats to all the Breakthrough laureates!
16 April pukul 11.40 · Facebook for Android · Publik
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Mark Zuckerberg
People in Brazil will be able to pay local businesses right in a WhatsApp chat. We'll be rolling this feature out to more businesses in the coming months.
11 April pukul 07.57 · Publik
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Mark Zuckerberg sedang bersama Priscilla Chan.
Aurelia was born
24 Maret
Welcome to the world, Aurelia Chan Zuckerberg! You're such a little blessing.
24 Maret · Facebook for Android · Publik
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Mark Zuckerberg
Launching a new WhatsApp desktop app for Windows. Now you can make E2E encrypted video calls with up to 8 people and audio calls with up to 32 people.
22 Maret pukul 16.58 · Publik
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Mark Zuckerberg
I just shared this update on our Year of Efficiency with Meta employees.
Meta is building the future of human connection, and today I want to share some updates on our Year of Efficiency that will help us do that. The goals of this work are: (1) to make us a better technology company and (2) to improve our financial performance in a difficult environment so we can execute our long term vision.
Our efficiency work has several parallel workstreams to improve organizational efficiency, dramatically increase developer productivity and tooling, optimize distributed work, garbage collect unnecessary processes, and more. I've tried to be open about all the work that's underway, and while I know many of you are energized by this, I also recognize that the idea of upcoming org changes creates uncertainty and stress. My hope is to make these org changes as soon as possible in the year so we can get past this period of uncertainty and focus on the critical work ahead.
Here's the timeline you should expect: over the next couple of months, org leaders will announce restructuring plans focused on flattening our orgs, canceling lower priority projects, and reducing our hiring rates. With less hiring, I’ve made the difficult decision to further reduce the size of our recruiting team. We will let recruiting team members know tomorrow whether they're impacted. We expect to announce restructurings and layoffs in our tech groups in late April, and then our business groups in late May. In a small number of cases, it may take through the end of the year to complete these changes. Our timelines for international teams will also look different, and local leaders will follow up with more details. Overall, we expect to reduce our team size by around 10,000 people and to close around 5,000 additional open roles that we haven't yet hired.
This will be tough and there's no way around that. It will mean saying goodbye to talented and passionate colleagues who have been part of our success. They've dedicated themselves to our mission and I'm personally grateful for all their efforts. We will support people in the same ways we have before and treat everyone with the gratitude they deserve.
After restructuring, we plan to lift hiring and transfer freezes in each group. Other relevant efficiency timelines include targeting this summer to complete our analysis from our hybrid work year of learning so we can further refine our distributed work model. We also aim to have a steady stream of developer productivity enhancements and process improvements throughout the year.
As I've talked about efficiency this year, I've said that part of our work will involve removing jobs -- and that will be in service of both building a leaner, more technical company and improving our business performance to enable our long term vision. I understand that this update may still feel surprising, so I'd like to lay out some broader context on our vision, our culture, and our operating philosophy.
Building a Better Technology Company
Every day Meta builds new ways for people to feel closer. This is a fundamental human need that may be more important in today's complex world than ever. One day we hope to enable every person to feel as strong a sense of connection as you feel when you're physically with someone you love.
We do leading work across a wide range of advanced technologies and then distill that into inspiring products that improve people's lives. We do this with AI to help you creatively express yourself and discover new content, with the metaverse to deliver a realistic sense of presence, with new media formats to create richer experiences, with encryption to let you communicate privately in more and more ways, and with business tools to help reach customers, create opportunity and grow the economy.
Simply put: if you want to invent the future or apply the best ideas to reach people at the greatest scale, then Meta is the best place to do that.
With that in mind, here are some of the cultural principles that are guiding our efficiency work towards making Meta an even stronger technology company:
Flatter is faster
It's well-understood that every layer of a hierarchy adds latency and risk aversion in information flow and decision-making. Every manager typically reviews work and polishes off some rough edges before sending it further up the chain.
In our Year of Efficiency, we will make our organization flatter by removing multiple layers of management. As part of this, we will ask many managers to become individual contributors. We'll also have individual contributors report into almost every level -- not just the bottom -- so information flow between people doing the work and management will be faster.
Of course, there are tradeoffs. We still believe managing each person is very important, so in general we don't want managers to have more than 10 direct reports. Today many of our managers have only a few direct reports. That made sense to optimize for ramping up new managers and maintaining buffer capacity when we were growing our organization faster, but now that we don't expect to grow headcount as quickly, it makes more sense to fully utilize each manager's capacity and defragment layers as much as possible.
Leaner is better
Since we reduced our workforce last year, one surprising result is that many things have gone faster. In retrospect, I underestimated the indirect costs of lower priority projects.
It's tempting to think that a project is net positive as long as it generates more value than its direct costs. But that project needs a leader, so maybe we take someone great from another team or maybe we take a great engineer and put them into a management role, which both diffuses talent and creates more management layers. That project team needs space, and maybe it tips its overall product group into splitting across multiple floors or multiple time zones, which now makes communication harder for everyone. That project team needs laptops and HR benefits and may want to recruit more engineers, so that leads us to hire even more IT, HR and recruiting people, and now those orgs grow and become less efficient and responsive to higher priority teams as well. Maybe the project has overlap with work on another team or maybe it built a bespoke technical system when it should have used general infrastructure we'd already built, so now it will take leadership focus to deduplicate that effort. Indirect costs compound and it's easy to underestimate them.
A leaner org will execute its highest priorities faster. People will be more productive, and their work will be more fun and fulfilling. We will become an even greater magnet for the most talented people. That's why in our Year of Efficiency, we are focused on canceling projects that are duplicative or lower priority and making every organization as lean as possible.
Keep technology the main thing
We are a technology company, and our ultimate output is what we build for people. Everything else we do is in service of that. As we've grown, we've hired many leading experts in areas outside engineering. This helps us build better products, but with many new teams it takes intentional focus to make sure our company remains primarily technologists.
As we add different groups, our product teams naturally hire more roles to handle all the interactions with those other groups. If we only rebalanced the product teams towards engineering, those leaner product teams would be overwhelmed by the volume of interactions from other groups.
As part of the Year of Efficiency, we're focusing on returning to a more optimal ratio of engineers to other roles. It's important for all groups to get leaner and more efficient to enable our technology groups to get as lean and efficient as possible. We will make sure we continue to meet all our critical and legal obligations as we find ways to operate more efficiently.
Invest in tools to get more efficient
We're focused on the long term. That means investing in tools that will make us most effective over many years, not just this year -- whether that's building AI tools to help engineers write better code faster, enabling us to automate workloads over time, or identifying obsolete processes that we can phase out.
Our developer tooling work is underway and seeing good results. For example, Buck2 is our new open source build system that compiles builds around 50% faster so engineers can spend more time iterating and less time waiting. Our analysis found that engineers whose builds were sped up by Buck2 often produced meaningfully more code.
In-person time helps build relationships and get more done
We're committed to distributed work. That means we're also committed to continuously refining our model to make this work as effectively as possible.
Our early analysis of performance data suggests that engineers who either joined Meta in-person and then transferred to remote or remained in-person performed better on average than people who joined remotely. This analysis also shows that engineers earlier in their career perform better on average when they work in-person with teammates at least three days a week. This requires further study, but our hypothesis is that it is still easier to build trust in person and that those relationships help us work more effectively.
As part of our Year of Efficiency, we're focusing on understanding this further and finding ways to make sure people build the necessary connections to work effectively. In the meantime, I encourage all of you to find more opportunities to work with your colleagues in person. Improving Business Performance in a Difficult Economic Environment
In addition to helping us build a better technology company, our other goal for the Year of Efficiency is to improve our business performance given the new economic reality. Profitability enables innovation. Operating our business more efficiently will give us the resources and confidence to achieve our long term vision by delivering sustainable financial results that make us an attractive company to work at and invest in.
When I wrote my first letter to investors during our IPO, I described a basic principle that is still true today: "we don't build services to make money; we make money to build better services."
For most of our history, we saw rapid revenue growth year after year and had the resources to invest in many new products. But last year was a humbling wake-up call. The world economy changed, competitive pressures grew, and our growth slowed considerably. We scaled back budgets, shrunk our real estate footprint, and made the difficult decision to lay off 13% of our workforce.
At this point, I think we should prepare ourselves for the possibility that this new economic reality will continue for many years. Higher interest rates lead to the economy running leaner, more geopolitical instability leads to more volatility, and increased regulation leads to slower growth and increased costs of innovation. Given this outlook, we'll need to operate more efficiently than our previous headcount reduction to ensure success.
In the face of this new reality, most companies will scale back their long term vision and investments. But we have the opportunity to be bolder and make decisions that other companies can't. So we put together a financial plan that enables us to invest heavily in the future while also delivering sustainable results as long as we run every team more efficiently. The changes we're making will enable us to meet this financial plan.
I believe that we are working on some of the most transformative technology our industry has ever seen. Our single largest investment is in advancing AI and building it into every one of our products. We have the infrastructure to do this at unprecedented scale and I think the experiences it enables will be amazing. Our leading work building the metaverse and shaping the next generation of computing platforms also remains central to defining the future of social connection. And our apps are growing and continuing to connect almost half of the world's population in new ways. This work is incredibly important and the stakes are high. The financial plan we've set out puts us in position to deliver it. Looking Ahead
I recognize that sharing plans for restructuring and layoffs months in advance creates a challenging period. But last fall, we heard feedback that you wanted more transparency sooner into any restructuring plans, so that's what I'm trying to provide here. I hope that giving you a timeline and principles for what to expect will help us get through the next couple of months and then move forward as we implement these changes that I believe will have a very positive impact on how we work.
In terms of how we should operate during this period, I encourage each of you to focus on what you can control. That is, do great work and support your teammates. Our community is extremely resilient. Change is never easy, but I know we'll get through this and come out an even stronger company that can build better products faster and enable you to do the best work of your careers.
14 Maret pukul 20.03 · Publik
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Mark Zuckerberg sedang bersama Priscilla Chan.
When Priscilla and I started working on the Chan Zuckerberg Initiative's science mission to help cure, prevent or manage all diseases, our first major project was launching the Biohub. It has been very successful, so today we're launching a second Biohub in Chicago that will engineer miniaturized sensors to instrument living tissues to help scientists see and understand how cells work together. We're going to start by instrumenting skin and heart tissues with an initial focus on measuring inflammation. About 50% of deaths are caused by diseases related to inflammation, like cancer and heart disease, so we're hopeful the technology created at the Chicago Biohub will have broad applications for science and health similar to the San Francisco Biohub.
2 Maret pukul 23.00 · Publik
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Mark Zuckerberg
We're creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area. We're starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products. In the short term, we'll focus on building creative and expressive tools. Over the longer term, we'll focus on developing AI personas that can help people in a variety of ways. We're exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences. We have a lot of foundational work to do before getting to the really futuristic experiences, but I'm excited about all of the new things we'll build along the way.
28 Februari pukul 03.50 · Publik
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Mark Zuckerberg
Happy birthday to my favorite person! (Or, as August likes to call her, the main character in our family.)
24 Februari pukul 08.55 · Facebook for Android · Publik
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Mark Zuckerberg
Today we're releasing a new state-of-the-art AI large language model called LLaMA designed to help researchers advance their work. LLMs have shown a lot of promise in generating text, having conversations, summarizing written material, and more complicated tasks like solving math theorems or predicting protein structures. Meta is committed to this open model of research and we'll make our new model available to the AI research community.
Mark Zuckerberg
Can't believe the Postal Service album is 20 years old today. I remember listening to this while coding the original version of Facebook.
Mark Zuckerberg
Good morning and new product announcement: this week we're starting to roll out Meta Verified -- a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We'll be rolling out in Australia and New Zealand this week and more countries soon.
Mark Zuckerberg
We're starting to roll out Instagram channels -- a new broadcast chat feature. I'm starting a channel to share news and updates on all the products and tech we're building at Meta. It will be the place I share Meta product news first.
We're also bringing channels to Messenger and Facebook in the coming months.
Check out my channel on mobile: https://ig.me/j/AbZ19cL4AVphbig9/
Mark Zuckerberg
Last year UFC #1 pound-for-pound fighter Alexander "The Great" Volkanovski stopped by Meta HQ to train with me and for fun we tested the limits of our performance avatars with motion capture in our Engage gear. Good luck this weekend Alex!
9 Februari pukul 10.02 · Publik
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Mark Zuckerberg
Happy 19th Meta! May the "Year of Efficiency" be a good one.
4 Februari pukul 09.08 · Facebook for Android · Publik
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Mark Zuckerberg
Our community keeps growing and engagement is strong across Facebook, Instagram, WhatsApp, and Messenger. Facebook just reached the milestone of 2 billion daily actives. The progress we're making on our AI discovery engine and Reels are major drivers of this. Beyond this, our management theme for 2023 is the "Year of Efficiency" and we're focused on becoming a stronger and more nimble organization.
More details on the state of our business from today's earnings call:
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2022 was a challenging year, but I think we ended it having made good progress on our main priorities and setting ourselves up to deliver better results this year as long as we keep pushing on efficiency. I said last quarter that I thought our product trends look better than most of the commentary out there suggests. That's even more the case now. We reach more than 3.7 billion people monthly across our family of apps. On Facebook, we now reach 2 billion daily actives and almost 3 billion monthly. The number of people daily using Facebook, Instagram and WhatsApp is the highest it's ever been.
Before getting into our product priorities, I want to discuss my management theme for 2023, which is the "year of efficiency". We closed last year with some difficult layoffs and restructuring some teams. When we did this, I said clearly that this was the beginning of our focus on efficiency and not the end. Since then, we've taken some additional steps like working with our infrastructure team on how to deliver our roadmap while spending less on capex. Next, we're working on flattening our org structure and removing some layers of middle management to make decisions faster, as well as deploying AI tools to help our engineers be more productive. As part of this, we're going to be more proactive about cutting projects that aren't performing or may no longer be as crucial, but my main focus is on increasing the efficiency of how we execute our top priorities.
I think there's more we can do to improve our productivity, speed, and cost structure, and by working on this over a sustained period I think we'll both build a stronger technology company and become more profitable. I’m very focused on doing this in a way that helps us build better products, and because of that, even if our business outperforms our goals, this will stay our management theme for the year since I think it's going to make us a better company. At the same time, I'm also focused on delivering better financial results than what we've reported recently and on meeting the expectation I outlined last year of delivering compounding earnings growth even while investing aggressively in future technology.
Next, I want to give some updates on our priority areas. Our priorities haven't changed since last year. The two major technological waves driving our roadmap are AI today and over the longer term the metaverse.
So first, let's talk about our AI discovery engine. Facebook and Instagram are shifting from being organized solely around people and accounts you follow to increasingly showing more relevant content recommended by our AI systems. This covers every content format -- which makes our services unique -- but we're especially focused on short-form video since Reels is growing so quickly. And I'm really proud of our progress here, Reels plays across Facebook and Instagram have more than doubled over the last year, while the social component of people resharing Reels has grown even faster and has more than doubled on both apps in just the last 6 months.
The next bottleneck that we're focused on to continue growing Reels is improving monetization efficiency, or the revenue that’s generated per minute of Reels watched. Currently, the monetization efficiency of Reels is much less than feed, so the more that Reels grows, even though it adds engagement to the system overall, it also takes some time away from feed and we actually lose money. But people want to see more Reels though, so the key to unlocking that is improving our monetization efficiency so that way we can show more Reels without losing increasing amounts of money. We're making progress here, and our monetization efficiency on Facebook has doubled in the past six months. In terms of the revenue headwind, we're still on track to be roughly neutral by the end of this year or maybe early next year, and then after that we should be able to profitably grow Reels while keeping up with the demand that we see.
In our broader ads business, we’re continuing to invest in AI and we're seeing our efforts pay off here. In the last quarter, advertisers saw over 20% more conversions than in the year before. And combined with a declining cost per acquisition, this has resulted in higher returns on ad spend.
We continue to be excited about the monetization opportunity with business messaging too. Facebook and Instagram are the first two pillars of our business, and in the next few years we hope to bring messaging online as the next pillar. One way of doing this is click-to-message ads, which is now at a $10 billion run rate.
And paid messaging is the other piece of this. We're earlier here, but we continue to onboard more businesses to the WhatsApp Business Platform, where they can answer customer questions, send updates, and sell directly in chat. So for example, AirFrance started using WhatsApp to share boarding passes and other flight information in 22 countries and in 4 languages. Businesses often tell us more people open their messages and they get better results on WhatsApp than other channels.
AI is the foundation of our discovery engine and ads business – and we also think it's going to enable many new products and additional transformations in our apps. Generative AI is an extremely exciting new area with so many different applications, and one of my goals for Meta is to build on our research to become a leader in generative AI in addition to our leading work in recommendation AI.
The last area that I want to talk about is the metaverse. We shipped Quest Pro at the end of last year, and I'm really proud of it. It's the first mainstream mixed reality device, and we're setting the standard for the industry with our Meta Reality system. As always, the reason we're focused on building these platforms is to deliver better social experiences than what's possible today on phones. The value of MR is that you can experience the immersion and presence of VR while still being grounded in the physical world around you. We're already seeing developers build out some impressive new experiences like Nanome for 3D modeling molecules and drug development, Arkio for architects and designers to create interiors, and of course a lot of great games. The MR ecosystem is relatively new, but I think it's going to grow a lot in the next few years. Later this year, we're going to launch our next generation consumer headset, which will feature Meta Reality as well, and I expect that this is going to establish this technology as the baseline for all headsets going forward, and eventually of course for AR glasses as well.
Beyond MR, the broader VR ecosystem continues growing. There are now over 200 apps on our VR devices that have made more than $1 million in revenue.
We're also continuing to make progress with avatars. We just launched avatars on WhatsApp last quarter and more than 100 million people have already created avatars in the app. Of those, about one in five are using their avatar as their WhatsApp profile photo. I thought that was an interesting example of how the Family of Apps and metaverse visions come together. Because even though most of our Reality Labs investment is going towards future computing platforms -- glasses, headsets, and the software to run them -- as the technology develops, most people are going to experience the metaverse for the first time on phones and start building up their digital identities across our apps.
Alright, so those are the areas we're focused on: AI, including our discovery engine, ads, business messaging, and increasingly generative AI, and the future platforms for the metaverse. And from an operating perspective, we're focused on efficiency and continuing to streamline the company so we can execute these priorities as well as possible and build a better company while improving our business performance.
As always, I'm grateful to our teams for your work on all of these important areas, and to all of you for being on this journey with us.
2 Februari pukul 05.18 · Publik
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Mark Zuckerberg
Gave Beast a haircut 😂
24 Januari pukul 19.14 · Facebook for Android · Publik
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Mark Zuckerberg
Launching more features for end-to-end encrypted chats for Messenger today – link previews, custom emojis, themes, etc. We're ramping up testing default end-to-end encryption for more people in Messenger too.
23 Januari pukul 07.50 · Publik
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Mark Zuckerberg sedang bersama Priscilla Chan.
Happy New Year! Here's to all of the adventures and love coming in 2023.
31 Desember 2022 pukul 21.27 · Facebook for Android · Publik
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Mark Zuckerberg
Biohub and Stanford researchers have developed a new Covid vaccine that produced an antibody response 100x stronger than reported from mRNA vaccines and protects against all known variants, according to data from initial experiments. It is also inexpensive to produce and can be stored at room temperature, which could make the vaccines accessible to more people around the world.
27 Desember 2022 pukul 10.05 · Publik
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Mark Zuckerberg
Leo Messi's World Cup post is now the most liked in Instagram history. WhatsApp also reached a record 25 million messages per second during the final.
20 Desember 2022 pukul 09.55 · Publik
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Mark Zuckerberg
We're bringing avatars to WhatsApp! Now you can use your avatar as a sticker in chats. More styles coming soon across all our apps.
7 Desember 2022 pukul 00.58 · Publik
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