AdSense Earnings Down? You Are Not Alone AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners. First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. Even better, AdSense RPMs (revenue per thousand impressions) were much higher than RPM shares from other ad network providers. They were higher in part because of Google’s ability to target viewers with contextual advertising. It also uses cookies from its search engine to follow viewers around the Internet and “remarket” ads. Massive growth followed suit. Some publishers derived all of their website revenue from AdSense while others used it to fill u
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