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10 Effective and Easy Ways to Increase Your AdSense CPC Explanation of Google Adsense CPC Google AdSense CPC (Cost Per Click) is the amount of money that an advertiser pays to Google for each click on an advertisement placed on a publisher's website. In other words, it's the amount that an advertiser is willing to pay per click on their ad. When an advertiser sets up a campaign in Google Ads, they specify the maximum amount they are willing to pay for each click on their ad. This is known as the maximum CPC bid. The actual amount that the advertiser pays per click depends on a number of factors, including the competition for the ad placement, the quality and relevance of the ad and the website where the ad is displayed, and the relevance of the user's search query. Google uses a real-time auction system to determine which ads to show and where to show them. When a user performs a search on Google, the system looks for ads that are relevant to the u