GOOGLE EEAT FOR BLOGGER
Before we enter the details of EEAT, let's first discuss the basic concepts. In Google's view, having a website is like having a business. And of course, if there's money involved, we have to be serious. So, you can no longer hide behind the scenes. Google wants to see us as a real business, with responsible people.
Experience (Experience)
Well, the first one is a matter of experience. Google wants to see that we really understand the topic we are writing about. How to do? It's easy, use language and phrases that show that we really understand the topic. For example, stories of personal experiences or terms that indicate how long we have spent in that world.
Expertise (Expertise)
Skills are also important. We don't have to be experts, but we have to show that we are serious about the topics we write about. You can create a page about us or use language that shows we have personal experience about the topic we write about.
Authoritativeness (Authority)
This is about how recognized our site or author is in the eyes of Google. We don't have to be experts, but we have to be able to talk about the topic in full. For example, if we have a site about skiing, we have to write a lot about cleaning skis, not just one article.
Trustworthiness (Trust)
Lastly, a matter of trust. Google needs to see if our site can be trusted. We can show this by creating important pages, such as a privacy policy or about us, and also by showing that we have a business address and contacts who can be contacted.
Additional Tips
1. Create Many Articles at Once: It is better to publish many articles at one time rather than one by one. Google will understand and index our content more quickly. It's better to make 1000 articles a day than 1 article a day for a thousand days.
2. Editorial Guidelines:*If we often review products, it is important to have editorial guidelines so that readers and Google trust us.
3. Avoid plain AI content:*Don't use too much content created by AI without editing or without our own prompts. We have to add style, new ideas, new data and our own uniqueness so that Google doesn't consider our content as duplicate or low quality.
So, that's a little summary about Google EEAT for bloggers. Hope it is useful!
GOOGLE EEAT UNTUK BLOGGER
Sebelum kita memasuki detil EEAT, yuk, kita bahas dulu konsep dasarnya. Menurut pandangan Google, punya situs web itu kayak punya bisnis. Dan tentu saja, kalo ada uang yang terlibat, kita harus serius. Jadi, nggak boleh lagi main sembunyi-sembunyi di balik layar. Google pengen lihat kita sebagai bisnis yang beneran ada, dengan orang-orang yang bertanggung jawab.
Experience (Pengalaman)
Nah, yang pertama ini soal pengalaman. Google pengen lihat kita paham banget sama topik yang kita tulis. Gimana caranya? Gampang, pake bahasa dan frasa yang nunjukin kalo kita emang ngerti soal topik itu. Misalnya, cerita pengalaman pribadi atau istilah yang nunjukin waktu lama kita di dunia itu.
Expertise (Keahlian)
Keahlian juga penting. Kita nggak harus jadi ahli, tapi kita harus nunjukin kita serius dengan topik yang kita tulis. Bisa dengan bikin halaman tentang kita atau pake bahasa yang nunjukin kita punya pengalaman pribadi soal topik yang kita tulis.
Authoritativeness (Otoritas)
Ini tentang seberapa diakui situs atau penulis kita di mata Google. Kita nggak harus jadi ahli, tapi kita harus bisa ngomongin topik itu secara lengkap. Misalnya, kalo kita punya situs tentang ski, kita harus nulis banyak soal membersihkan ski, nggak cuma satu artikel doang.
Trustworthiness (Kepercayaan)
Yang terakhir, soal kepercayaan. Google butuh lihat kalo situs kita bisa dipercaya. Kita bisa nunjukin itu dengan bikin halaman-halaman penting, kayak kebijakan privasi atau tentang kami, terus juga dengan nunjukin kita punya alamat bisnis dan kontak yang bisa dihubungi.
Tips Tambahan
1. Bikin Banyak Artikel Sekaligus: Lebih baik menerbitkan banyak artikel dalam satu waktu daripada satu per satu. Google bakal lebih cepat mengerti dan meng-index konten kita. Lebih baik bikin 1000 artikel dalam sehari daripada 1 artikel perhari seribu hari.
2. Pedoman Editorial:*Kalo kita sering review produk, penting punya pedoman editorial biar pembaca dan Google percaya sama kita.
3. Hindari Konten AI yang Polosan:*Jangan terlalu banyak pake konten yang dibuat sama AI tanpa diedit atau tanpa prompt andalan kita sendiri. Kita mesti tambahin gaya, ide baru, data baru dan keunikan kita sendiri biar Google nggak anggap konten kita sebagai duplikat atau nggak berkualitas.
Jadi, itulah sedikit rangkuman tentang Google EEAT buat para blogger. Semoga bermanfaat!